The Slogo: A Modern Marketing Tool

square-dance-slogoHere’s a new logo being offered to the dance community by the British Columbia Square and Round Dance Federation. This logo was designed by Zackery Turner. He is the son of a British Columbia square dance caller and lives and works in Medford, Oklahoma. The main purpose of this modern logo is to have a new “brand” to use when marketing to the non-dancer. We hope it can become a recognizable symbol of square dancing. Permission has been granted to edit the colors of the logo but the proportions must not be adjusted. Mike Hogan, the chairman of the CALLERLAB Marketing committee, contributed this slogan that could be used with our modern marketing campaigns. Permission has been granted to adjust the slogan to be used by our other dance family members. For example, it might say Live Lively – Round Dance. The font used for the Slogan is Speedball, which can be downloaded from the internet if you do not have it. When you add the slogan to the logo, we have a Slogo. The logo and the slogan can be used separately or together. Does anybody want to get creative and edit it so that it’s more gay friendly?